Copy & Content

Copy

Crafting Compelling Copy: The Unusual Way

What Types of Copy Do We Create?

We're glad you asked! At The Unusual Agency, we understand that the key to great copy is knowing your audience inside and out. Here's our strategic approach to making it happen...

Deep Dive Discovery

We start by doing a diving deep into the murky waters of your competitors and sector trends. We uncover what’s working, what’s not, and identify gaps that your brand can fill. Think of us as the Sherlock Holmes of marketing, minus the deerstalker hat (unless it’s fashionable this season).

Strategic Positioning

Once we’ve got the lay of the land, we zero in on your business positioning and value proposition. We take the time to understand what makes your business tick, why your customers love you, and how you stand out from the crowd.

Crafting Compelling Narratives

With our newfound insights, we start crafting stories and narratives that resonate with your audience. These aren’t just any stories; they’re compelling, memorable, and uniquely yours. Our goal? To establish a strong brand identity that’s as unforgettable as your last vacation.

Consistent Messaging

Consistency is key! We ensure your messaging is unified across all channels – paid search, marketing automation, you name it. This creates a powerful, cohesive voice that clearly communicates your business value. It’s like a symphony, and we’re the conductors making sure every note hits just right.

Types of Copy We Create

We’re jacks-of-all-trades when it comes to copy. Here’s a taste of what we can whip up:

  • Ad Copy: Snappy, persuasive text that grabs attention and drives action.
  • Website Copy: Engaging content that keeps visitors on your site longer than a cat video binge.
  • SEO Content: Optimized content that boosts your visibility and ranks high on search engines.
  • Campaigns: Creative concepts that captivate and convert.
  • Digital Ads: Eye-catching ads that make users stop scrolling and start clicking.
  • Print Material: Tangible content that leaves a lasting impression.
  • Blogs: Copy and topics that are trending and highly ranked for SEO.

The Unusual Agency Difference

Our approach isn’t just about writing words; it’s about crafting an experience. We blend creativity with strategy to ensure your copy doesn’t just talk – it sings, dances, and leaves a lasting mark.

End Boring. Be Unusual.
End Boring. Be Unusual.
End Boring. Be Unusual.
End Boring. Be Unusual.
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